Signal 5 Commercial & Product Creative

Context

Signal 5 is a gamified enterprise LMS — the case study covers the platform architecture. This project covers the creative layer: how the product was marketed, explained, and visually designed for three distinct user roles.

The challenge

Enterprise LMS products are hard to sell visually. Stakeholders needed to see the product feel modern and engaging, not like legacy training software. Marketing needed a commercial, product needed UX/UI, and onboarding needed quick visual explainers — all aligned to one brand.

What I delivered

Commercial video

• AI-assisted commercial video for the Signal 5 launch
• Script-to-screen workflow balancing speed with brand tone
• Cut for web and presentation use

UX/UI design

• Full interface design system for admin, instructor, and learner dashboards
• Component-level thinking tied to the gamified "five signals" framework
• Visual hierarchy that made role-specific workflows scannable

Animated GIF walkthroughs

• In-app usage flows captured as animated GIFs
• Step-by-step demonstrations for marketing pages and onboarding
• Focused on real workflows, not abstract feature lists

Approach

Design the story first: what does each role need to understand in 30 seconds? Commercial video handled emotional positioning; GIFs handled functional clarity; UI handled daily use. AI accelerated video and motion production; design system discipline kept the product coherent.

Results

• Launch-ready marketing assets without a traditional agency timeline
• UX/UI and marketing visuals speaking the same design language
• GIF library reusable across sales, docs, and onboarding

Takeaways

Product marketing fails when demo and design are separate workstreams. One visual system should carry from the commercial to the dashboard to the onboarding GIF.